04 Feb, 2008
two-thirds of savers would not be prepared to put money in an
institution called Northern Rock.
The research by Virgin Group showing 59% of savers would shun
Northern Rock, comes as the deadline for bids to rescue the ailing
Newcastle-bank looms today.
The Virgin consortium's proposal would see NR subsumed under the
Virgin Money brand, whereas rival bidder Olivant intends to run the
bank under the Northern Rock banner.