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13 Mar, 2008

Samantha Shaw - 13-Mar-2008

Annuity Direct has appointed Chartered Insurance Institute deputy director general Bob Bullivant as its new chief executive.

He will be charged with Annuity Direct's expansion into the retirement income market and day-to-day running from the end of April, with managing director Stuart Bayliss focusing on business development and public policy.
Bullivant says: "I have very much enjoyed my role with the CII but the opportunity to take one of the foremost retirement income brokers to the next level was just too good to resist.

"I really feel that Annuity Direct is exceptionally well positioned to take advantage of the increasing focus on asset decumulation and the open market option."

Bayliss says: "It is really great Bob is joining us. For many years we have known that Bob has a keen interest in the at and in retirement market and is committed to ensuring that consumers receive the highest quality advice and information, enabling them to make decisions maximising benefits for their retirement lifetime. His profile, expertise and experience will benefit us all during a period of rapid change and expansion."

CII chief executive Sandy Scott says: "I am delighted for Bob that he has been offered this role. Over the past four years, he has combined his industry skills with his educational and qualification knowledge to help establish the CII as one of the leading professional bodies, not just in the UK but globally.
"He will be a great loss to the CII Group but it is reassuring to know that his professionalism and dedication to raising the standards of advice in this sector has been recognised. I and the CII team wish him well in his new career."

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