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13 Mar, 2008

Samantha Shaw - 12-Mar-2008

Addidi is a new wealth management proposition for women launched by Anna Sofat.
The former Fiona Price and Partners managing director and AJS Wealth director says the offering combines financial planning and wealth management with lifestyle concierge-type services for successful and wealthy women.

Sofat says as women generate and control more wealth than ever before, but their personal finances and are often neglected.

She is aiming for the 'haute couture' of lifestyle and wealth management.

Sofat says Addidi, which is Latin for 'we inspire', aims to tailor lifestyle and financial planning solutions to a client's needs and desires.

Founder Anna Sofat says: "Whether our preference is for Aegean blue or fuschia pink, Perrier Jouet or Ruinart, Great Ormond Street Hospital or The Rainforest Foundation, it is my belief that one simple factor binds us all - the wish for our wealth to serve us well and preferably outlive us."

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