13 Mar, 2008
Samantha Shaw - 12-Mar-2008
is a new wealth management proposition for women launched by Anna
The former Fiona Price and Partners managing director and AJS
Wealth director says the offering combines financial planning and
wealth management with lifestyle concierge-type services for
successful and wealthy women.
Sofat says as women generate and control more wealth than ever
before, but their personal finances and are often neglected.
She is aiming for the 'haute couture' of lifestyle and
Sofat says Addidi, which is Latin for 'we inspire', aims
to tailor lifestyle and financial planning solutions to a
client's needs and desires.
Founder Anna Sofat says: "Whether our preference is for Aegean
blue or fuschia pink, Perrier Jouet or Ruinart, Great Ormond Street
Hospital or The Rainforest Foundation, it is my belief that one
simple factor binds us all - the wish for our wealth to serve us
well and preferably outlive us."